In collaboration with Cooper Parry, I designed and built a comprehensive Webflow website for Tech CFO, a community for senior finance leaders in the high-growth tech ecosystem. The project involved careful design, content curation, and a structured Webflow build to make sure the platform showcases Tech CFO's events, resources, and community engagement clearly.
The work included migrating content across from the previous platform and implementing 301 redirects to preserve search equity and navigation continuity. The Webflow CMS underpins event listings, speaker profiles, and community insights, giving the Cooper Parry and Tech CFO teams a flexible publishing system to manage as the community grows.
The Webflow website is structured to scale alongside Tech CFO's editorial calendar, and the partnership with Cooper Parry has continued into an ambitious new project for Venture CFO, expanding the collaborative work supporting finance leaders across the tech ecosystem.
Project scope
- Websites
- Website development
- Website management
- AI automation and connected systems
Cooper Parry had identified a gap in the market that no one was serving properly: senior finance leaders in the UK's high-growth tech ecosystem needed a dedicated community, not just another networking group with canapes and business cards.
Tech CFO was designed as a proper membership community with curated events, substantive resources, and genuine peer connections for people navigating the specific financial challenges of scaling technology companies.
But before the Webflow build, the community didn't have a digital home that reflected its ambition or made it easy for finance leaders to discover and engage with what was on offer.
The previous platform couldn't support the editorial calendar Tech CFO was planning: regular events with speaker profiles, community insights and thought leadership, resources addressing the unique challenges finance leaders face in high-growth tech environments.
The content strategy was there but the platform was a constraint, not an enabler. Every content update involved friction, and the presentation didn't match the calibre of the audience.
Cooper Parry needed a partner who could handle the full migration without losing search visibility and build something the internal team could manage as the community scaled. The site had to feel premium because the audience is premium: CFOs and finance directors at some of the UK's most ambitious tech companies.
These are people who evaluate quality instinctively, and a site that looks like a template would undermine the community's credibility before anyone registered for an event.
