Mirador Local is a platform built for brands with multiple sites or locations, providing a single dashboard to manage Google Business Profile listings at scale. The product is tailored to enhance local traffic and visibility, which is critical for any business serious about local SEO and multi-location presence.
As lead designer and developer, I used Figma for the UI/UX design and Webflow for the marketing site build, ensuring the website was visually polished and functionally tight. The design process focused on a clean, accessible interface that communicates Mirador Local's benefits clearly to multi-location brand and marketing buyers.
The Webflow site uses a structured Webflow CMS to manage features, integrations, and content sections, with custom scripts woven in to enhance interactive elements and improve engagement. The result is a fast, conversion-focused Webflow website that supports Mirador Local's positioning as the operations layer for local SEO at scale.
Project scope
- Product marketing
- design
- website development
- AI automation and connected systems
Multi-location brands face a silent operational drain that most marketing teams are painfully aware of but few have solved: managing Google Business Profile listings at scale. Each location has its own listing, reviews, photos, posts, and Q&A threads, and the default tools from Google are built for single-location businesses.
Marketing teams end up logging in and out of dozens of accounts, tracking review responses in spreadsheets, and praying that NAP consistency holds across hundreds of locations without something breaking.
The problem compounds as brands grow. Inconsistent location data hurts local rankings, unanswered reviews erode trust with local customers, and competitors with better local presence management eat into market share one location at a time. Marketing directors at multi-site brands know local SEO is critical to revenue, but they don't have the operational layer to execute it at scale without burning out their teams.
Mirador Local had built the solution: a single dashboard to manage Google Business Profiles across every location, with the intelligence to surface what needs attention and the workflow to act on it. But their website was a product placeholder, not a marketing engine.
It didn't tell the story that would resonate with enterprise marketing leaders who live this pain daily. The site needed to speak directly to the people who understand that local presence at scale is an operations problem, not just an SEO tactic.
