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About

Hi, I'm Derrick 👋🏾

I build and improve websites and apps for growing companies, combining marketing thinking with hands-on technical delivery.

Derrick at work
Derrick at work
Derrick at work

I'm Derrick Kityo. I build websites and apps from London, and for over ten years I've worked across product marketing and engineering for founders, agencies and venture-backed teams in health-tech, fintech, climate, property and creative.

Sometimes that means a new website, landing page or app. Sometimes it means clearer positioning, a stronger SEO and content system, a conversion programme, or connecting the CMS, CRM and analytics so the work stops falling between teams. I might use Webflow or Astro for a website, Expo for an app, and PostHog or HubSpot to understand what happens after launch. The tools support the work rather than define it.

I also build practical automation and agent-assisted workflows for research, publishing, monitoring and reporting. Most engagements continue beyond the first build because a useful website or app is never really finished. It needs someone to own the backlog, connect the pieces and keep improving it. See how I choose the stack.

The skills behind useful websites and apps

A practical way to work together

Bring me the goal, the constraints and the messy middle.

I can help connect the marketing thinking, technical work and ongoing ownership needed to move it forward.

“As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops.”

Skills

The skills behind useful websites and apps.

  • 01

    Product marketing

    Turn product knowledge into clear positioning, useful page structure, launch material and journeys that help buyers decide.

  • 02

    Web &

    app engineering Marketing sites, landing pages, apps and digital products built with the platform that suits the job.

  • 03

    Search &

    discoverability Technical SEO, AEO and content systems grounded in real demand rather than an arbitrary publishing calendar.

  • 04

    Conversion &

    testing Analytics, user behaviour and focused tests that make the website more useful to customers and the business.

  • 05

    Product operations

    Ongoing ownership across updates, releases, quality, integrations and the backlog that otherwise keeps slipping.

  • 06

    Automation &

    agents Practical workflows for research, publishing, monitoring, reporting and lead handling, with human review where it matters.

Reviews

What clients say about working together.

All reviews
  • “As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops.”

    Karin YoungPsychotherapist · Karin Counselling
  • “It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it.”

    Isabelle KrauzeUX Lead · LLInformatics
  • “Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!”

    Liza MoiseevaCMO · Commons
  • “Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website.”

    Tim SaterMarketing Lead · Provenance
  • “It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)”

    Indra BasakMarketing · PreciX
  • “As I grow in my business, I need services to grow with, Derrick is that service when it comes to my website. He is patient, listens and takes onboard the changes I want in a timely manner. My website changes and develops with the needs of my clients and my offer which is great. He also brings new ideas and perspectives in how to improve and grow in line with my goals and business needs. I look forward seeing how this new phase develops.”

    Karin YoungPsychotherapist · Karin Counselling
  • “It has been a pleasure to work with Derrick! He delivered a pixel-perfect website for LLI, which not only looks and performs well but is also very organised and simple to maintain! During the process, he had the patience to clear all the incoming doubts that occurred when we were transitioning from one platform to another, and he not only delivered a great site but also tutorials on how to manage it.”

    Isabelle KrauzeUX Lead · LLInformatics
  • “Derrick and his team were wonderful to work with and helped us a lot with launching multiple Webflow projects in addition to doing a full website backend revamp. Recommend him to anyone!”

    Liza MoiseevaCMO · Commons
  • “Derrick has a solid and broad understanding of Webflow and has delivered huge improvements to our website.”

    Tim SaterMarketing Lead · Provenance
  • “It was great working with Derrick’s team! Communication was smooth and the website ideation, design and development were executed well without much hiccups. Will highly recommend for your website projects! :)”

    Indra BasakMarketing · PreciX
  • “Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!”

    Taita NgetichCEO · Synnefa
  • “Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again.”

    Diana DonaldsonCEO · Be Indigo
  • “Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend.”

    Marcus VitelliBrand Executive · Flexciton
  • “Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!”

    John OutwaterData Visualization · Renoster
  • “Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations.”

    Miles OwenHead of Digital · FMpay
  • “Derrick has been a great help in getting our SaaS website up and running. He is very knowledgeable in Webflow and was able to help us get the most out of the platform. His design skills are excellent and he was able to create a custom function-filled website that looks great and operates perfectly. I would highly recommend Derrick to anyone looking for a web designer who knows his stuff!”

    Taita NgetichCEO · Synnefa
  • “Derrick is a gem of a person and a wealth of knowledge. He was so patient and helpful when explaining the more intricate parts of Webflow and bouncing around different possible solutions. He really knows the ins and outs of Webflow — it's no wonder that he's a certified Webflow Expert! I'm looking forward to the day when I get to work with him again.”

    Diana DonaldsonCEO · Be Indigo
  • “Derrick and his colleague were tasked with helping to implement new designs for our Home and Product pages on our website. We had a super tight deadline and they took it in their stride. Their communication throughout the project was great and the results were fantastic. Would highly recommend.”

    Marcus VitelliBrand Executive · Flexciton
  • “Derrick and his team did a great job building our marketing site and leaving us with the tools to sustainably iterate on our website. They didn't stop until the site perfectly matched our design vision. We would definitely work with them again!”

    John OutwaterData Visualization · Renoster
  • “Derrick was conscientious, efficient and delivered on time. Communication was effective and they really understood the issues at hand. He ultimately delivered a professional looking website that exceeded expectations.”

    Miles OwenHead of Digital · FMpay
  • “Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups.”

    Carla NassisiGrowth · Briink
  • “Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!”

    Eliza GerlandStrategic Marketer · UFODrive
  • “Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project.”

    Gerry WhiteGlobal Growth · Mirador
  • “Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!”

    Ben LeftleySenior Delivery Manager · Unmind
  • “Derrick is just great to work with! He's super fast, always responds in a timely manner, and is very flexible with last-minute requests. His Webflow development skills are rock solid and he has no problems keeping up with the fast pace of early-stage startups.”

    Carla NassisiGrowth · Briink
  • “Derrick helped us redesign and build our site on Webflow and we couldn't be more pleased with the entire project. Derrick is very easy to communicate with, fast and efficient, and takes time to ask questions and provide suggestions where necessary. He has a great balance of technical and visual knowledge, which helped us build a fast, SEO-optimized site that looks great and is on-brand. Would happily hire Derrick again!”

    Eliza GerlandStrategic Marketer · UFODrive
  • “Derrick translated our ideas into visually stunning designs. He took our vision for Mirador Local's online presence and brought it to life in a way that exceeded our expectations. I highly recommend him to anyone seeking a talented and reliable designer for their next project.”

    Gerry WhiteGlobal Growth · Mirador
  • “Derrick made our vision a reality, he's simply a brilliant website developer. We're incredibly happy with the results, which match the designs. If you're a startup or scale-up looking for an excellent web developer to turn your ideas into reality, look no further!!”

    Ben LeftleySenior Delivery Manager · Unmind

Next step

Let's make your website or app work better.

Tell me the goal, the constraints and the messy middle. I reply the same working day.

Book a callMessage