I work with Aura Ads, a paid social advertising agency offering limitless on-demand creative and managed testing for performance marketing, on Webflow website build, content migration, and ongoing automation work. The initial project focused on launching a polished Webflow marketing site, migrating existing content with proper 301 redirects to preserve search equity, and standing up the brand on Webflow as their long-term platform.
Beyond launch, the engagement has expanded to cover automation systems, Airtable databases, and ongoing platform support that helps Aura Ads streamline their internal operations alongside the marketing site.
The Webflow site itself is structured for clarity and conversion, with a Webflow CMS configured so the Aura Ads team can update case studies, service pages, and campaign content directly. Ongoing work continues to refine performance, layer in new automation integrations, and keep the site aligned with how their paid social offering evolves.
Project scope
- Migration
- CMS
- automation
- ongoing support
Aura Ads had built a genuinely compelling offering for ecommerce brands: on-demand creative production combined with managed performance testing, giving brands a way to scale paid social advertising without building an in-house creative team or committing to traditional agency retainers.
The model was working and clients were getting results. But their website sat on a platform that limited their ability to showcase case studies, manage content at the pace their campaigns were producing results, and iterate quickly on their positioning.
The deeper issue was operational. Aura Ads needed more than a marketing site. They needed automation systems connecting their Airtable databases to their web presence, database integrations that streamlined how the team tracked campaigns and managed creative assets, and a content management workflow that could keep pace with how fast their paid social results were being generated. Their existing platform couldn't support any of that.
They were also preparing to migrate a significant body of existing content with SEO equity that had been built over time. A botched migration would mean lost rankings, lost organic traffic, and lost leads at a moment when the business was accelerating and every inbound lead mattered. The migration had to be methodical and complete, with nothing left behind and nothing broken.
