What you get
Strategic redesign
Keep what works, improve what does not, and replace only what is holding the site back.
Faster, lighter, better
Optimised images, clean code, and a target of sub-2-second LCP.
Measured from launch
Track how the new experience performs against the old baseline.
Foundation
Redesign what is holding the site back
I audit traffic, conversions, technical SEO, Core Web Vitals, and content before deciding scope. The result is a clear keep, improve, or replace plan, with critical fixes first. Start with a website audit to see exactly what your site needs.
Process
A phased redesign that protects what works
Core pages ship first, followed by supporting content and resources. Each phase is complete, SEO-ready, and independent, so the current site keeps working while the new one takes shape. See how I build for the full delivery model.
Performance
A faster site with clearer conversion paths
The redesign targets faster loads, clearer paths to conversion, and cleaner search structure. That means sub-2-second LCP where feasible, fewer dead ends, and schema search engines can understand. See SEO & CRO and answer engine optimisation.
Platform
Webflow gives your team control after launch
Webflow combines fast hosting with an editable CMS. I structure collections around your business and can connect Airtable where operational data needs to sync automatically. Your team can publish updates without waiting for a developer. See Airtable + Webflow and the Webflow developer overview.
From audit to launch without unnecessary rebuild work.
- Audit what you haveI crawl your current site, map traffic and conversions, identify what's working and what's not.
- Design the new experienceFigma wireframes, component design, content structure. You approve before any code.
- Build and launch in phasesCore pages ship first, then supporting pages, then content. Zero downtime.
Tell me what you need to build or improve.
Share the goal, the problem and what you already have. I will suggest a practical next step.