Foundation
Make the useful pages easy to find and crawl
I check crawl access, canonicals, redirects, internal links and rendering so search engines can reach the pages that matter. Fixes are ordered by customer and commercial impact, not by the length of an audit report. If the problem is unclear, the website audit turns search, content and conversion issues into one practical backlog.
Programmatic SEO
Scale useful pages, not empty templates
Reusable templates can turn useful data into focused pages for locations, integrations, products or use cases. Each page still needs a real customer question and something specific to add, such as first-party data, a comparison or a working tool. See how I build and check these systems on the programmatic Webflow page.
Conversion rate optimisation
Measure the journey, then improve what matters
I define the commercial action, measure the important steps and use the evidence available, from experiments to session recordings, forms and customer conversations. The result is a clear record of what changed and what happened, not testing for its own sake. See how the loop works on an existing site with the Webflow CRO page.
The feedback loop
Use search intent to improve the whole journey
Search demand shows the problem someone is trying to solve. Page behaviour, CRM outcomes and customer feedback show whether the answer and offer helped. I use both to improve the content, proof and next step, including answer engine visibility, without treating rankings as the final result.
Performance
Keep the experience fast enough to stay out of the way
I fix meaningful problems with speed, stability, mobile usability and third-party scripts when they interrupt the customer journey. Core Web Vitals are useful evidence, but a higher score is not automatically a better business result. The aim is a fast experience that stays out of the way.
From real demand to useful pages and revenue.
- Find the real demandUse search data, customer questions and commercial context to understand the problem behind the query.
- Build something worth findingAnswer the intent clearly and add first-hand experience, useful data, proof, a tool or a point of view.
- Measure the business resultUse discovery and ranking data to diagnose, then use qualified enquiries, sales and revenue to judge the work.
Let's find what is blocking visibility or conversion.
Share the site and the commercial goal. I will separate the important work from the tempting busywork.