Synnefa offers smart and comprehensive farming tools that help the modern farmer take the guesswork out of farming, with a range of products spanning data collection, monitoring, and decision support. I was commissioned by FoundersFactory to develop the new Synnefa Webflow website, replacing the previous platform with something significantly more scalable and brand-aligned.
The Webflow build features a dynamic product pricing calculator and over 15 Webflow CMS-driven pages covering products, use cases, and supporting content. The Webflow CMS underpins both the product catalogue and editorial sections, giving the Synnefa and FoundersFactory teams flexibility to expand the site as the product offering grows.
The result is a sleek, performance-focused Webflow website that supports Synnefa's positioning as a credible technology partner for modern farming across Kenya and East Africa.
Project scope
- Apps
- Websites
- Website development
- AI automation and connected systems
Synnefa had developed genuinely useful smart farming tools for the East African market: sensors, monitoring systems, and decision support tools that help farmers replace guesswork with data. But their digital presence was not communicating that value effectively.
The existing website was built on a platform that limited the team's ability to expand content, update product information, or present the full range of Synnefa's offering in a compelling way.
For a company selling agricultural technology to farmers, the website needs to do two things simultaneously: build trust with an audience that is rightfully sceptical of agritech claims, and provide enough detailed information for serious buyers to evaluate the products. The old site was not doing either particularly well.
Product information was thin, use cases were underrepresented, and the site did not feel like it belonged to a company operating at the scale Synnefa was targeting across Kenya and East Africa.
The platform limitation was also a growth constraint. Synnefa's product range was expanding, and the team needed to be able to add new products, publish case studies, and create use case pages without technical support. FoundersFactory, who commissioned the project, recognised that the website was becoming a bottleneck rather than an enabler for Synnefa's market expansion.
