Log my Care is a pivotal tool for UK care providers, offering a digital platform that simplifies the logging and management of care activities, medications, incidents, and more. Their product is celebrated for a user-friendly interface that demands minimal training, letting care staff manage their responsibilities efficiently.
I've worked closely with Log my Care to develop a large number of marketing pages on Webflow, taking Figma designs from their team through to fully responsive Webflow builds. The ongoing engagement covers continuous updates, CMS structure refinement, and performance maintenance, keeping the site current as the care industry's needs and Log my Care's product offering evolve.
The Webflow site is enhanced with custom scripts and a Webflow CMS configured to manage feature pages, integrations, and care-sector content. The design supports accessibility, CQC compliance messaging, and clear conversion paths for UK care providers evaluating digital care management software.
Project scope
- Apps
- Websites
- Website development
- Website management
Log My Care had built a genuinely useful SaaS platform for UK care homes, digital care management that replaced paper records and improved regulatory compliance. But their website didn't communicate any of that value. It read like a generic SaaS landing page: features, screenshots, a pricing table. Care home managers, their actual buyers, weren't seeing themselves in the story.
The bigger issue was trust. Healthcare buyers in the UK are rightfully cautious: they're dealing with vulnerable people, CQC regulations, and complex operational environments. A generic tech site signals 'startup that doesn't understand our world.' Log My Care needed a site that demonstrated deep sector knowledge before it ever pitched the product.
