Raffles Residences brings the brand's trademark sophistication, style, and luxurious touch to Jeddah, joining a portfolio of remarkable properties spanning Singapore, the Seychelles, Paris, and Bali. In collaboration with Saentys, I built the Raffles Residences Jeddah Webflow website, translating a detailed website mockup into a smooth, premium-feel Webflow build for a luxury hospitality audience.
The project required building a portfolio manager using the Webflow CMS that lets Saentys and the Raffles team manage properties, floorplans, and web views directly from the Webflow Editor. Each property type has its own templated detail experience, with editorial flexibility built in to support marketing campaigns and new release announcements.
The Webflow site preserves the premium brand feel throughout while keeping performance and editorial flexibility appropriate for a luxury hospitality marketing platform.
Project scope
- Websites
- Website development
Raffles Residences was expanding into Jeddah with a property that demanded a digital presence matching one of hospitality's most prestigious brands. The challenge was multilayered.
First, the site needed to communicate genuine luxury without tipping into cliche; the Raffles audience can spot inauthenticity from a thousand miles away.
Second, the property portfolio was complex, with multiple residence types, floorplans, and unit configurations that needed to be browsable without overwhelming a high-net-worth buyer.
The operational challenge was equally important. Saentys, the creative agency leading the project, needed the Raffles team to manage property listings, floorplans, and web views directly without calling a developer every time a unit sold or a new release dropped.
A luxury site that requires technical intervention for routine updates is a luxury site that slows down the sales team. The build had to deliver both the premium brand feel and genuine editorial independence.
