Commons.earth is a community-driven climate action platform that equips users with tools to understand and minimise their carbon footprint. The app offers personalised insights, actionable tips, and guides aimed at fostering sustainable lifestyle choices, much like Headspace has popularised mental wellness at scale.
I designed and built the Commons.earth marketing website in Webflow, focused on translating the app's core functionality and community spirit into a compelling digital presence. The site communicates how users can engage with features like carbon tracking, earning rewards for sustainable actions, and funding climate solutions.
The Webflow site integrates seamlessly with the Commons.earth app, providing a portal for new and existing users to explore additional resources and join the community. The Webflow CMS supports ongoing content updates, and I continue to enhance user experience and add new features as the platform evolves.
Project scope
- Website management
- releases
- product support
- Website development
Commons Earth came to me with a challenge that many climate organisations face: how do you present complex environmental data in a way that actually moves people to action? Their existing site was a mix of dense reports, academic language, and donation pages that felt disconnected from the on-the-ground work they were funding. Visitors bounced because they couldn't quickly understand what Commons Earth did or why it mattered.
The organisation was also preparing to pitch institutional funders, and they knew their digital presence would be scrutinised. A climate action platform asking for serious money needs a site that communicates rigour, transparency, and impact. The old site communicated none of those things convincingly.
