CASisDEAD, also known as CAS and formerly Castro, is a London-based music artist who released a set of websites to market his DeadCorp music project. In collaboration with AmityBloc , I produced a Webflow homepage landing experience that captures the project's tone and supports the artist's release campaign.
The Webflow build is tuned for atmosphere and conversion at the same time, clean design language, strong visual hierarchy, and direct conversion paths into the artist's music and social channels. The site sits as a launch-focused landing experience rather than a full website, designed to support a defined release window.
The project demonstrates Webflow's value for music and entertainment brand work where speed, atmosphere, and visual impact matter as much as technical complexity.
Project scope
- Growth
- Websites
- Website development
CASisDEAD had built serious momentum around the DeadCorp project, but the digital side of the release campaign was essentially a blank slate. In music, the window between intrigue and irrelevance is brutally short.
An artist with this level of creative identity needs a landing experience that feels like part of the project, not a generic Linktree or a hastily skinned template.
The stakes were straightforward: the site had to capture the tone of DeadCorp immediately and then get out of the way, directing visitors into the music and social channels without friction.
The deeper challenge was atmospheric. CASisDEAD's visual world is specific and deliberate, and a site that didn't match that world would actively undermine the campaign. But atmosphere can't come at the expense of function. A beautiful site nobody converts through is just expensive decoration.
The brief was to build something that felt authentic to the project while functioning as a genuine conversion engine for a defined release window.
