Unmind is a workplace wellbeing platform helping organisations and their people build better mental health at work. I built a complex Webflow website for Unmind, developing over 50 unique pages from provided designs, implementing custom code and forms, and creating a scalable Webflow design system that supports ongoing campaign work.
As a Webflow specialist I was able to efficiently translate the supplied designs into a fast, accessible, and conversion-focused build. The Webflow CMS underpins content sections including case studies, articles, and resource hubs, giving Unmind a flexible publishing layer their internal team can run without developer input.
Through careful planning and attention to detail, the Webflow site is optimised for both user experience and search performance. The result is a marketing platform that supports Unmind's positioning as a leading workplace wellbeing partner across enterprise clients.
Project scope
- Design system
- website development
- CMS
- AI automation and connected systems
Unmind had strong designs and a clear vision for their workplace wellbeing platform, but translating that into a complex, multi-page Webflow build at enterprise scale is a different challenge from designing it.
The brief called for over 50 unique pages, custom code integrations, and a design system that could support ongoing campaign work without fragmenting. Enterprise buyers in the wellbeing space evaluate digital presence carefully; the site needed to feel as polished and credible as the platform it was selling.
The complexity wasn't just in the page count. Each page type had specific content, conversion, and SEO requirements, and the design system needed enough flexibility to support diverse content while maintaining consistency across every touchpoint.
The build also had to hand editorial control to Unmind's internal team after launch, so the CMS architecture needed to be powerful enough for a complex site and simple enough for a marketing team to run independently.
