Wired on Design is a web design agency where I worked as Lead Designer and Developer for five years after graduating. It's where I learned Webflow, transitioned away from WordPress, and discovered the platform's value for fast, design-led marketing sites.
Through a series of trial and error with WordPress-based websites, I gradually adopted Webflow in my own time and migrated more than 20 client sites across to the platform. The transition unlocked significant gains in build speed, client editing autonomy, and design fidelity.
Beyond client work, I designed the Wired on Design brand and built the agency's own Webflow website. Rapid design and smooth user experiences became the core deliverables across nearly every project.
Project scope
- Websites
- Website development
- Website management
When I joined Wired on Design as Lead Designer and Developer, the agency was built on WordPress. That meant every project involved the same friction: themes that fought against design decisions, plugins that needed constant updating, client sites that broke when something in the stack shifted, and a build velocity that limited how much design attention each project could actually receive.
The agency's own brand and website had not been refreshed in years, which created an obvious disconnect. We were pitching design-led work to clients from a site that did not demonstrate design capability. The WordPress dependency was holding back both the quality of our client work and the credibility of our own brand. Every project involved a negotiation between what the design needed and what WordPress would allow.
There was also a client autonomy problem. After we delivered a WordPress site, clients would come back for every small content change, every new page, every image update. Those requests clogged the pipeline and consumed developer time that should have been going into new projects. The agency needed a platform that would give clients genuine editing independence while preserving design quality.
