DeskLodge is a vibrant network of coworking spaces and meeting venues across the UK, designed to foster creativity, productivity, and community. I worked with the DeskLodge team to design and develop a large set of new pages in Figma and Webflow, expanding the marketing site to better showcase their locations, meeting rooms, and offerings to a growing member base.
The challenge was matching their bold, energetic brand with consistent, conversion-focused layouts that work seamlessly within the existing Webflow build. I extended their Webflow CMS to support location-specific content, meeting room types, and ongoing campaign pages, giving the DeskLodge team a structured way to manage every venue from one place.
Following the initial rollout, I provided ongoing Webflow maintenance and enhancements over the course of a year, covering content updates, responsive improvements, performance tuning, and UX refinements. The result is a Webflow website that has stayed fresh, fast, and conversion-ready across multiple campaign launches and venue additions.
Project scope
- Growth
- Websites
- Website development
- SEO and content
DeskLodge had a bold, energetic brand that genuinely matched the personality of their coworking spaces: creative, community-driven, welcoming, and slightly unconventional in the best way. But their website wasn't keeping pace with their growth.
As they added new locations and new types of meeting spaces across the UK, the existing page templates couldn't showcase the variety and character of each venue effectively. The soul of the brand was getting lost in layouts that had been built for a smaller operation.
The challenge was marrying their distinctive brand voice with conversion-focused layouts. DeskLodge wasn't competing on being the cheapest coworking option in any of their markets; they were competing on vibe, on community, on the quality and character of their spaces. The website needed to make you want to be there.
It needed to convey energy and personality while still functioning as a practical tool for someone comparing meeting rooms and making a booking decision.
They also needed a CMS structure that could handle location-specific content, different meeting room types, and ongoing campaign pages, all managed from one Webflow dashboard by a small team that didn't have time for complicated content workflows or the budget for ongoing developer dependency every time a new venue opened.
