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Case study

Real-time measurement with CurbFlow

Webflow site maintenance and programmatic SEO rebuild for CurbFlow, a curb-management and parking analytics platform using IP cameras to measure real-time vehicle and pedestrian activity.

Real-time measurement with CurbFlow

I work with CurbFlow, a curb-management and parking analytics platform that uses IP cameras to capture real-time vehicle and pedestrian data, on Webflow site maintenance and a full rebuild of their programmatic SEO back-end.

The original site's programmatic SEO infrastructure had become a bottleneck for content scale. I rebuilt the back-end inside Webflow to support a much larger, faster-generating set of city-and-use-case landing pages, then handled the migration and launch so CurbFlow could keep expanding their geographic coverage without re-engineering.

Alongside the rebuild, I provide ongoing Webflow maintenance to keep performance, search visibility, and editorial flexibility aligned as the product grows.

Project scope

  • Apps
  • Websites
  • Website development
  • Website management

CurbFlow had built a genuinely innovative platform that uses IP cameras to capture real-time vehicle and pedestrian data for curb management and parking analytics. The product was strong, but their programmatic SEO infrastructure had become a bottleneck that was actively limiting growth. The original back-end couldn't generate city and use-case landing pages at the scale or speed the business needed to expand geographic coverage.

This was a strategic problem dressed as a technical one. CurbFlow's go-to-market motion depended on being visible when city planners, parking operators, and municipal decision-makers searched for solutions. Every city they couldn't build a landing page for was a market they were effectively invisible in. The infrastructure wasn't just slow; it was costing them pipeline.

Next step

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