Altruistiq is an environmental SaaS company on a mission to help businesses do more of what is measurably good and less of what is immeasurably harmful. The platform uses AI to suggest meaningful ways for organisations to reduce their environmental footprint at operational scale.
I was approached to help redesign their existing site within Webflow, taking a supplied template and UX direction and turning them into a polished Webflow website. The build includes a custom API integration that pulls live job postings from Lever and removes them automatically once roles are archived, keeping the careers section accurate without manual upkeep.
The Webflow CMS supports both editorial content and a secure proposal-generation system that admins can use to create password-protected pitch pages, with authentication handled through a custom API to keep client content secure. The result is a Webflow website that supports both Altruistiq's marketing and their commercial workflows at the same time.
Project scope
- Apps
- Websites
- Website development
- AI automation and connected systems
Altruistiq had a working website but it was not pulling its weight as a commercial tool. The company is tackling one of the hardest problems in enterprise software: helping massive organisations measure and reduce their environmental footprint at scale. That is a complex story to tell, and the existing site was organised around features rather than outcomes. Enterprise sustainability buyers were not seeing themselves in the narrative.
Beyond the marketing challenge, Altruistiq had operational friction that was burning hours every week. The careers page needed constant manual updating as roles opened and closed, which is a real problem when you are hiring fast and a stale listing can signal disorganisation to a senior candidate.
The commercial team also wanted a secure way to generate password-protected proposal pages for enterprise prospects without going through a developer every time a new pitch needed to go out.
For a climate tech company trying to move fast and look credible while doing it, these operational headaches were dragging down both marketing effectiveness and sales velocity. The site needed to become an asset that worked for the business, not another thing the team had to manage.
