VeVe (built by ECOMI) is a popular NFT crypto platform that attracted significant investor attention during the NFT growth period. As a personal design challenge, I redesigned the marketing site and supporting app experience in Figma, then developed an interactive prototype in Webflow and submitted the concept to the ECOMI team for feedback.
The concept redesign focused on how a maturing NFT marketplace could communicate trust, marketplace activity, and collector experience to a fast-growing audience of crypto-native investors. The Webflow prototype was built to make the design explorable in browser rather than only viewable as static Figma frames.
The project lives on a Webflow staging URL as a portfolio piece rather than a launched product, demonstrating end-to-end design and Webflow build capability across brand-led marketplace concepts.
Project scope
- Websites
- Website development
VeVe had captured significant attention during the NFT growth period, building a popular marketplace for licensed digital collectibles. But as the NFT space matured, marketplace design was evolving fast. The early wave of NFT platforms had proven the concept, but the user experience often lagged behind the hype.
VeVe's existing marketing site and companion app needed to communicate trust, marketplace activity, and collector experience to a fast-growing audience of crypto-native investors who were becoming increasingly discerning.
I saw an opportunity to explore what a maturing NFT marketplace could look like if design was treated as a strategic asset rather than an afterthought. The NFT space had proven that people would tolerate clunky UX during the gold rush phase, but as the market matured, the platforms that invested in design quality would be the ones that retained users and attracted serious collectors.
This was a self-initiated design challenge, not a client commission. I wanted to demonstrate that I could think strategically about platform design at scale, beyond the marketing sites and content platforms that made up most of my client work. An NFT marketplace concept would show end-to-end design thinking across brand, marketing, and product experience.
