Precix is advancing the field of mobility wearables, focused on protecting knee health through precise, non-invasive insights. I partnered with the Precix team to design and build a clean, medically-focused Webflow website that serves both clinical and consumer audiences, where trust, scientific backing, and clear product benefits all need to land quickly while meeting strict usability and accessibility standards.
The project involved designing a streamlined user journey to highlight the technology, its medical applications, and the underlying science. Every detail, from typography to colour accents, was chosen to reflect precision, care, and innovation.
The Webflow build supports rich content sections including research evidence, clinical use cases, and product information, with a Webflow CMS configured for ongoing editorial control by the Precix team.
The result is a digital platform that builds confidence with healthcare professionals while remaining accessible to patients seeking proactive mobility solutions. The Webflow website's performance, accessibility, and editorial flexibility position Precix as a credible operator in the mobility wearables space.
Project scope
- Websites
- SEO and conversion
- Web app development
- Website development
Precix had developed genuinely innovative mobility wearable technology focused on knee health, with applications for both clinical settings and proactive consumer health.
But entering the wearables market means competing with established consumer electronics brands while simultaneously earning trust from healthcare professionals who are naturally cautious about new medical technologies.
A generic tech startup website wouldn't just fail to convert; it would actively undermine the credibility Precix needed to build in both markets.
The product sits at the intersection of medical device and consumer wearable, which creates a uniquely complex communication challenge. Healthcare professionals need to see the science, the clinical evidence, and the medical applications presented with the rigour they expect from a clinical tool.
Consumers need to understand the benefit, the ease of use, and why this matters for their knee health without being overwhelmed by medical terminology. Both audiences had to feel served without the site feeling like it was talking past either of them.
Trust was the critical design material. In healthcare wearables, credibility determines everything: whether a clinician recommends the product, whether a patient trusts it enough to use it consistently, whether a retail partner decides to stock it.
Typography, colour, spacing, image selection: every design element either builds confidence or erodes it. The site had to feel precise, scientific, and caring, all at once, and it had to do it for two very different audiences.
