JOOR is the premier end-to-end wholesale management platform for the global fashion industry, connecting brands and retailers through seamless digital buying experiences. I partner with JOOR on ongoing Webflow maintenance and enhancement of their marketing site, improving how their technology and services are presented to fashion professionals worldwide.
The work covers building new landing pages, refining visual hierarchy on existing content, and tuning the Webflow CMS structure so the JOOR team can manage industry-specific content, case studies, and campaign pages across multiple market segments. Performance and mobile usability are continuous priorities, global wholesale buyers visit the site from every market, so the Webflow website needs to deliver a polished experience whether visitors are requesting a demo or browsing industry case studies.
Ongoing collaboration keeps JOOR's marketing site aligned with their product roadmap and brand evolution, ensuring the Webflow build continues to support their position as the wholesale fashion industry's leading platform.
Project scope
- Websites
- SEO and conversion
- Website development
- Website management
JOOR is the dominant wholesale management platform in the global fashion industry, connecting brands and retailers through digital buying experiences that handle everything from discovery to transaction.
Their marketing site needed to reflect that market leadership while speaking to a truly global audience: fashion buyers in Milan, brand managers in New York, retail directors in Tokyo. Different markets, different expectations, but the same standard of polish that the fashion industry demands.
The existing site had solid foundations but needed ongoing refinement to keep pace with JOOR's product evolution and brand positioning.
New features were launching across the platform, new market segments were opening up, and the marketing site needed to communicate all of this with the visual sophistication that fashion professionals evaluate in seconds. The gap between what JOOR's product could do and what their site communicated was widening.
Mobile performance was particularly critical and particularly challenging. Fashion buyers and brand managers are constantly on the move during market weeks, trade shows, and buying seasons. The site had to deliver a flawless experience on mobile devices, or JOOR would lose credibility with the very professionals they needed to impress at the moment they were most likely to visit.
