I designed and built the Listing Monster marketing site, translating their AI-powered e-commerce platform into a clear, conversion-focused digital experience for resale and charity sellers across eBay, Shopify, Depop, and Vinted. Working in Figma, I created a modern, modular design system built around strong hierarchy, benefits-led messaging, and scalable UI components.
As the Webflow designer and developer on the project, I implemented custom interactions, a structured Webflow CMS for features and testimonials, and performance-optimised layouts tailored for SaaS lead generation.
Programmatic SEO generates targeted landing pages from the CMS to capture long-tail marketplace and category search intent, and automation integrations wire form submissions and demo bookings into their downstream stack. The result is a fast, flexible Webflow website that showcases Listing Monster's AI automation tools and supports consistent demo bookings.
Project scope
- Product marketing
- website development
- SEO
- AI automation and connected systems
Listing Monster had built a genuinely powerful AI platform, automated listing creation, cross-platform inventory management, and smart pricing for resale and charity sellers across eBay, Shopify, Depop, and Vinted. The technology worked. But their website didn't.
The existing site was a bare placeholder that made a sophisticated SaaS product look like a hobby project, and for a company selling automation to business sellers who list hundreds or thousands of items, that credibility gap was costing them real demo bookings and signups every week.
The deeper challenge was communication. Listing Monster's AI does genuinely complex things under the hood: image recognition, automated copywriting, multi-platform listing orchestration, dynamic pricing algorithms.
But their target users, resale entrepreneurs, charity shop managers, marketplace power sellers, don't evaluate software on technical architecture. They care about one thing: will this save me time and help me sell more?
The site needed to translate sophisticated AI capabilities into straightforward, benefits-led messaging without dumbing anything down or overselling.
It also needed to capture organic search traffic from sellers actively looking for platform-specific solutions, cross-listing tools, eBay automation, Depop listing software, and convert those searches into demo bookings.
