GoCloud provides hosted desktops for remote companies across the UK, giving small businesses the freedom to work from anywhere. I was commissioned by Ignite Marketing to design and build a new Webflow marketing site for GoCloud that integrates with their Mailchimp mailing lists for lead capture and automated nurture.
I built a Webflow design system to support easy addition of new pages, then translated the supplied Figma designs into a fast, responsive Webflow build. Several illustrations were customised to incorporate the GoCloud brand and add colour-led visual touches.
Custom code connects the site's lead capture forms directly into Mailchimp through an API integration, giving the Ignite Marketing team a clean data flow from website signups into ongoing marketing campaigns.
Project scope
- Apps
- Websites
- Website development
GoCloud had a solid product: hosted desktops that let UK small businesses give their teams secure, consistent access to work environments from anywhere. But their marketing site was not converting.
The value proposition was buried in technical descriptions of infrastructure and specifications, when what small business owners actually needed to hear was straightforward: you can work from anywhere, your data stays secure, and you do not need an IT department to set it up.
The site also had a lead capture problem. Signups were going into a generic inbox instead of flowing directly into the Mailchimp nurture sequences that Ignite Marketing had designed to convert leads into customers. Every signup that landed in a generic inbox was a lead that required manual processing, which meant delays, data entry errors, and missed follow-up opportunities.
For a cloud services company, the irony was not lost on anyone: their own digital infrastructure was creating manual work that their product was designed to eliminate. The marketing site needed to demonstrate the efficiency that GoCloud was selling, not undermine it.
