I support Briink, a sustainability and ESG intelligence platform, with Webflow design and development across their marketing site. The work covers Figma design concepts taken into Webflow build, then ongoing campaign-driven updates as the platform's product and audience evolve.
A streamlined Figma-to-Webflow workflow keeps new campaign pages, product updates, and content additions quick to deploy. The Webflow CMS lets the Briink team manage editorial content directly, while I handle the structural and technical work that keeps the site fast, accessible, and SEO-aligned.
Project scope
- Websites
- Website development
- Website management
- AI automation and connected systems
Briink operates in the ESG and sustainability intelligence space, which means their marketing site has to communicate complex, data-heavy concepts without losing the clarity that drives conversion. The platform was evolving rapidly as the product matured and the audience expanded, but the marketing site needed to keep pace with that evolution without a complete rebuild every quarter.
The underlying tension was between speed and quality. Campaign pages, product updates, and new content initiatives needed to launch fast enough to match the product roadmap, but not so fast that design quality or SEO performance suffered. The Briink team had the editorial energy; what they needed was a workflow that turned that energy into live pages without a developer bottleneck.
