I work closely with Sameer Thakor, CEO of Creative Balcony, on bringing his full-service creative agency Webflow website to life. Creative Balcony offers branding, design, CGI imagery, video content, and web development for clients including Amazon Music, Asian Paints, GSK, Castrol, Goldmedal, and Vadilal.
The engagement covers Webflow build and refinement, populating the portfolio with new case study items through the Webflow CMS, and ongoing Webflow training so Sameer and his team can manage and expand the site directly. The Webflow CMS underpins the agency portfolio at scale, with structured collections for projects, services, and case study content the Creative Balcony team now runs independently.
Design and performance are tuned for a creative-industry audience that expects polish, bold typography, considered motion, and heavy CGI imagery handled without compromising load speed. The result is a Webflow website Sameer and the Creative Balcony team can keep evolving as their studio's work grows.
Project scope
- Growth
- Websites
- SEO and conversion
- Website development
Sameer Thakor had built Creative Balcony into a full-service creative agency with an impressive client roster including Amazon Music, Asian Paints, GSK, Castrol, Goldmedal, and Vadilal. The agency was delivering CGI imagery, video content, branding, and web development at a level that justified those client names.
But the agency's own website did not reflect the scale or quality of the work. The portfolio wasn't systematically organised, the site lacked the visual polish that creative-industry buyers instinctively expect, and the team didn't have the Webflow knowledge to manage and expand it themselves.
Creative agencies are judged by their own website more harshly than almost any other type of business.
Potential clients view the agency's site as proof of capability: if the site doesn't demonstrate design sensibility, technical execution, and obsessive attention to detail, they will assume the agency's client work is similarly lacking. For Creative Balcony, the stakes were existential.
The website was an active liability rather than a business development asset.
Sameer also needed more than a website build. He needed a Webflow education: the knowledge, confidence, and platform understanding to manage the site himself, add new portfolio items as projects were completed, and keep the agency's digital presence evolving as the studio's body of work grew.
Ongoing dependency on a developer for every portfolio update would create a bottleneck that slowed down the agency's ability to showcase its best work.
