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Case study

A multilingual healthcare AI website for Ficus Health

A product-led marketing site that explains complex clinical software clearly, builds procurement trust and supports growth across the DACH region.

A multilingual healthcare AI website for Ficus Health

Ficus Health is the AI documentation platform running inside 120+ German rehab clinics. Doctors speak to patients, Ficus transcribes the conversation, generates a DRV-compliant discharge report, and checks it against 60+ quality criteria, all in real time.

The result: 2 hours saved per report, 13 hours per doctor each month, up to 70% lower documentation costs. This Webflow marketing site was built to position them as the obvious choice for clinical procurement teams across the DACH region.

Project scope

  • Product marketing
  • website development
  • CMS

Ficus Health had a genuinely impressive product and no website. In German healthcare, buyers don't respond to marketing claims, they look for hard trust signals: ISO 27001 certification, BSI C5 attestation, DSGVO compliance, named clinical references.

The site had to surface all of these without reading like a compliance document. It also needed to explain AI-powered documentation to three very different audiences: medical directors evaluating vendor shortlists, IT leads assessing integration architecture, and clinic administrators running ROI calculations.

All in both German and English, from a single CMS that a lean startup could manage without external support.

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