Beechwood Nursery School is a multicultural nursery school based in Streatham, South London. I was approached to rebuild their existing website, which had become a sprawling and difficult-to-navigate site, on a short timeline.
The existing site had a confusing information hierarchy and a lot of important content buried beneath unnecessary structure. I redesigned the experience around clear navigation, friendly imagery, and a calm colour palette suited to the nursery's audience, then rebuilt it entirely in Webflow.
The new Webflow website lets admins and teachers log in and manage almost every aspect of the site directly through the Webflow Editor, keeping content fresh and accurate as the school's programmes evolve.
Project scope
- Websites
- Website development
Beechwood Nursery School in Streatham had a website that was actively working against them. Years of accumulated content had created a sprawling, confusing information architecture where important details about admissions, curriculum, and term dates were buried beneath layers of unnecessary structure. Parents visiting the site, often comparing multiple nurseries under time pressure, were hitting dead ends and unclear navigation paths.
The timing added pressure. The school needed the rebuild on a short timeline, and a nursery website carries a specific kind of weight. Parents are making decisions about who will care for their children. Every design choice either builds confidence or creates doubt.
A confusing website in this sector doesn't just frustrate visitors; it raises quiet questions about organisation and attention to detail that translate directly into enrolment decisions.
